Emerging Technology
August 19, 2019
Journal Entry 6: Strength-Based Self-Assessment
August 19, 2019

Marketing

How to best design a platform business models and the focus could be around whether customers prefer buying from sellers that are also buyers themselves. As an example, if you look at AirBnB, would a customer rather rent from someone who also is a regular customer himself/herself of the platform’s services. Thus, should the platform highlight how often the seller has herself rented a place from other sellers? The same logic can be applied to any platform such as Ebay and Uber.

 

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